Wallace Palmer
Founder and President
Wally
has over 20 years of experience in applied research, building and
executing strategic research and marketing tools for clients targeting
the consumer and B2B technology market. His background includes managing
and conducting all types of quantitative primary research studies.
Wally
has also designed and published market research reports for several key
IT market segments and is an expert in syndicated research. His
considerable accomplishments include the creation of a “goldmine
technology tool” that helps IT vendors more accurately identify
important markets and potential hardware and software buyers.
Before
starting Palmer Research in 2002, Wally was Vice President of Research
at the InfoWorld Media Group (an IDG company) where he pioneered a
comprehensive suite of research tools for both publishing and editorial
constituents. Prior to joining InfoWorld, Wally held senior level sales,
marketing and research positions at CapCities-ABC (acquired by Disney
in 1995).
Wally is a graduate of Dartmouth College and holds a
Bachelor of Arts degree in Economics. In addition, Wally has completed
graduate level courses in management, leadership, statistics, and
marketing. Having served as an officer in the US Navy, he now resides
with his wife in Los Altos, California.
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Debra Chin
Senior Vice President
Debra
is an accomplished marketing professional with over 15 years of
experience in strategic planning, research, and marketing programs. Her
background includes senior level marketing positions for companies in
the consumer packaged goods, telecommunications, and high tech
industries.
Debra has experience in managing and executing
qualitative and quantitative research studies on the client and agency
side for companies such as Pepsi Cola, Sprint PCS, and Pearson Branded.
As
Director of Worldwide Marketing for Macrovision’s Software Technology
Group, her marketing efforts helped to achieve annual sales growth of
over 300%. In her position as Vice President of Marketing Programs for
Everdream, Debra was responsible for defining and executing marketing
programs, communications plans, and demand generation initiatives that
led to the Company’s acquisition by Dell in late 2007.
Debra
holds an MBA from Columbia Business School and a Bachelor of Sciences
degree in Economics from the University of Pennsylvania’s Wharton School
of Business.
Formerly a New York native, Debra now resides in
Los Gatos, California.
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